Purely Voluptuous Hair Cleanser

Campaign: Awestruck   |   Functionality: Hair Care

Transforming shampooing the world over. This sulfate-free formula forms a dense, rich and creamy foam upgrading your shower time into a holiday spree. Its incredible texture pleases your senses and rescues you from stress and tension. Your hair is left feeling healthier and shiner, and you are left feeling relieved and graceful.

AKYPO® FOAM LM 25: mild and sulfate-free surfactant that creates a rich, gentle and creamy foam with micro-size bubbles.

SoftCAT™ Polymer SL-100: volume-friendly and premium conditioning agent. Enhances silicones deposition. 58% naturally-derived.

DOWSIL™ CE-1874 Microemulsion: transparent, water-dispersible emulsion. Based on hydrophilic modified silicone technology, designed to provide a light and smooth feel to hair. Also enhances shine and repairs damaged hair while maintaining volume.

Cola® Lipid C: multifunctional coconut oil-derived phospholipid. Provides antimicrobial activity, repairs damaged hair and is an excellent foamer and cleanser. Anti-irritation effects for skin and eyes when combined with anionic surfactants.

Stabil ZERO: alternative preservative ingredient. Provides multiple benefits such as broad-spectrum antimicrobial protection, emollience and moisturization.

Download the detailed formulation card