Oil-in-Gel MakeUp Remover

Campaign: Daringly Beautiful   |   Functionality: Toiletries

When you massage this innovative gel cleanser onto your skin it transforms into a light-weight cleansing oil that leaves skin clean, soft, and perfectly balanced; never feeling dry or stripped. The gel texture is related to the oil thickening action of Ethocel™ Standard 100 Premium. In parallel, Dow Corning® FZ-3196 helps to erase any traces of the days make-up. Argan oil restores the skin’s natural moisture and pH balance. Tsubaki oil and Apricot kernel oil are also well-known for their skin moisturising properties. Finally, Rosamox™ is a natural antioxidant derived from rosemary extract, and prevents oxidative degradation of fats and oils, which can lead to off appearance and odours.

 Trade nameINCI nameSupplier%
Kalcol® 200GOctyldodecanolKao Chemicals Europe/Univar* 35.5
Dow Corning® FZ-3196Caprylyl MethiconeDow Corning/Univar* 10.0
Radia 7732Isopropyl PalmitateOleon/Univar*20.0
Tsubaki Oil Virgin Deodorized
Camellia japonica Seed OilNaturex/Univar*7.5
Apricot Kernel Oil RefinedPrunus Armeniaca Kernel OilKerfoot/Univar*7.5
Argan Organic CPD OilArgania Spinosa Kernel OilKerfoot/Univar*11.5
Ethocel™ Standard 100 PremiumEthylcelluloseDow Personal Care/Univar*5.0
Rosamox™Helianthus Annuus (Sunflower) Seed Oil
(and) Rosmarinus officinalis (Rosemary)
Leaf Extract
Cashmere Silk AR423890FragranceCPL Aroma1.5
90095 D&C Red n°17
(0.1% in Emanon® HE)
CI 26100Univar Colour*0.5
90098 DC Violet N2
(0.1% in Emanon® HE)
CI 60725Univar Colour*0.5


  1. Combine in the order ingredients of phase A under stirring at room temperature.
  2. Heat phase A at 85°C with stirring until completely dispersed.
  3. Cool down at 40°C phase A under stirring.
  4. Add in the order ingredients phase B into phase A


  • Stable at 3 months at room temperature and 40°C.


  • This oil-in-gel is gentle and soothing. It works fast to remove even the most adhering stains and pigmented shades. Put a little amount on your skin with your finger and let it sit for 30 seconds before removing with a wet wash cloth. It’s easy to use and it does not require any rubbing or tugging to rid your lips of your favourite lacquer.
  • Delicate jelly texture with attractive viscosity and colour
Download the detailed formulation card