No Poo Hair Cleanser

Campaign: Where East Meets West   |   Functionality: Hair Care

The sprayable “dry” shampoo lotion is designed to be used as a ‘spot on’ treatment, specifically targeting your greasy areas only. The pump spray format is more eco-friendly compared to classical dry shampoos. This unique solution is associated to a quite pleasant refreshing water sensation upon application without any flaking issue. The cleansing properties are related to the presence of Dow Corning® EP-9801 Hydro Cosmetic Powder. A low amount of Aculyn™ 28 Polymer slightly increases the water density which is sufficient to suspend the elastomer powder. Prohairin-β4 a bio-mimetic peptide is a wonderful hair growth active ingredient. Rosamox™Z is a low odour water soluble natural antioxidant based on rosemary.

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