LOHAS Protect & Boost Co-Wash

Campaign: Savage Glamour   |   Functionality: Hair Care

Co-washing (conditioner washing) is leading the “NO POO” movement for gentle and less aggressive shampoos. No sulfates or low sulfate cleansers are more present, as healthy hair becomes the gold standard. To protect and condition the hair we added Danox® HC-30, an eco-friendly, ready-to-use cationic hair conditioning agent. Shine is a must, and we’ve added Softcare® GP-1 to enhance shine and add to the conditioning benefits. Seveov™ LG stimulates growth and prevents future hair loss.

Download the detailed formulation card