Co-Wash (Low Poo Cleansing Conditioner)

Campaign: Where East Meets West   |   Functionality: Hair Care

“Co-washing” is the abbreviated term for “conditioner washing”. It’s made to cleanse like shampoo, but formulated with significantly less surfactants. It leaves the hair and scalp feeling clean. The formula is based on the Low-Surfactant & High-Methocel (LSHM) Personal Cleansing System developed by Dow Personal Care. It creates good foam quality formulations, with low irritation/improved mildness and enhanced fragrance deposition. This cleansing conditioner is preserved with Kem NK, effective at pH no higher than 5.5, which offers high antimicrobial efficacy and low in-use cost. L-Arginine is a primary component of hair keratin and through its use enhances hair flexibility and tensile strength.

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