City Flash – Blow Out Accelerator

Campaign: Savage Glamour   |   Functionality: Hair Care

In today’s hectic world, consumers need hair care products that not only improve hair appearance but also save them time. Dow Corning specialty silicones help create hair conditioners that speed up the hair-drying process. Less time spent using hair dryers means less heat damage to hair. Bonus! Our HERO ingredient for faster drying time – Dow Corning® CE-8411 Smooth Plus Emulsion because it significantly improves air-drying speed. Fresh dried hair treated with this key ingredient showed less frizz and improved curl definition versus hair treated with the control. Fabulous blow outs in 25% less time… You’re Welcome!

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