Posted: August 29, 2018 • Posted in: Univar
Inspired by Millennials, the new Univar Personal Care SIM campaign is dedicated to connections for Gen Y consumers.
The concepts feature key products that can be used with additional high-tech accessories for better and faster results.
Discover these innovative formulas highlighting the newest hero ingredients from Univar’s portfolio.
Technology innovations, access to information, globalization, the sharing economy – these major trends have transformed our lives and have shaped the Millennial generation. Born between the 80’s and 90’s, they count for more than 1.8bn people globally.
Gen Y is expected to transform the global industry by the way they buy and sell, driving companies to review their value chain proposition end-to-end.
Their behavior and cravings for new technologies have boosted the Personal Care industry, which has the potential to double in value over the next 10 to 15 years. In 2020, the global beauty device market will represent US$54bn reaching US$94bn in 2023 (Wakefield Research).
Today, new technologies are indeed an integrated part of the Personal Care industry from the beauty routine to the purchasing pattern. Brands are challenged to develop appealing, responsible, empowering, fun and shareable products that will capture the attention of Gen Y in this highly competitive digital world.