A new way to perceive Beauty and Personal Care…
Univar Personal Care was delighted to reveal its last SIM (Strategic Ingredient Marketing) campaign at the last in-cosmetics Global hold on April 17th-19th in Amsterdam, Netherlands.
Natural beauty is the future of the personal care industry and is now evolving from a niche to mainstream market. The green ethics consciousness is growing within the beauty consumer market driven by the millennium and premium consumers. After challenging the food industry, consumers require now responsible, yet effective products for their care routine. Safety, efficacy and environmental concerns drive today’s personal care consumer purchase behavior. However, they will not compromise the functionality of the finished products: they are looking for responsible and natural formulas with complex and innovative performance.
Univar Personal Care believes that this new trend will transform the future of formulation. To endorse and support you, Univar is challenging its boundaries to expand its range and broaden its responsible and sustainable product lines to formulate tomorrow’s natural glamor. Our wide range of responsible ingredients include products from Hallstar, Cargill Beauty, Elevance, Dow Organics and KAO.
Three times a year, we release a SIM (Strategic Ingredient Marketing) campaign highlighting a major market trend of the beauty industry and featuring the properties of our key ingredients. Our SIMs are developed to inspire you by discovering new formulas with new functionalities, texture, and sensory profiles.
The SIM 9, #univarevolution, released at the in-cosmetics Global 2018, was focused on natural beauty, greenethics, and responsible personal care. Each one of the 13 formulas features the functionality of our hero sustainable ingredients and offers a unique sensorial experience. This campaign is especially dedicated to rinse-off product for hair, skin and face as well as makeup as those segments in natural beauty are behind in terms of innovation.
We made natural beauty pop and challenged traditional natural beauty to create exclusive, innovative, surprising formulas.